Visual branding consists of various design elements. This includes colors, materials, shapes, typography (fonts), and functionality.
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It is what visually communicates a company’s values and personality.
My goal is to make an emotional connection between the brand and consumer through the colors, shapes, and fonts that are used in the company’s logo design, website, business cards and print materials.
Visual Branding | Creative Direction
Illustration
Packaging Design
Packaging design is the connection of form, structure, materials, color, imagery, typography, and regulatory information with accompanying design elements to make a product suitable for marketing.
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I have gained valuable experience in packaging design when working for the Rewe Group AG where I was leading the packaging design team for the Billa Brand in central and eastern Europe. I develop a wide range of packaging from labels & boxes to sachets using various materials and print specifications. In order to achieve the highest quality I collaborate directly with the printing houses to ensure the printed product is a success.
I use illustration styles to best represent your identity by creating an interpretation of your company.
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With illustration you can have a visual presentation of an associated idea or concept. Illustrations are used to provide visual features intended to explain or decorate an idea or message. It can be part of the overall layout (part of the overall graphic design process) but can also exist without words and still communicate the idea.
Print products
Print products can be anything from business cards & stationary, marketing materials such as newsletters, folders, flyers, posters, banners and brochures. I also work with international organisations on reports, annual reports, technical booklets and outreach materials for internal and external use.
